October 15, 2019 all-day
Shenandoah University Byrd School of Business
Kim Herbstritt, Director of Community Investment, CFNSV



What Makes Great Nonprofits Great


DATE: Tuesday, October 15, 2019

TIME:  8:00am – 3:30pm

LOCATION:  Shenandoah University, Byrd School of Business

Registration Fee:

Early Bird Registration (until Sept 27, 2019)   – $45
Register by October 14 – $50
Register Day of Event – $60
Student Registration – $20

Keynote speakers will include Leslie Crutchfield – Author, Educator, Social Change Expert – Leading authority on social movements, systems change, collective impact, corporate social responsibility and shared value. If you haven’t read her book, Forces for Good, The Six Practices of High-Impact Nonprofits, we highly recommend it. You can purchase a copy during registration (until 10/1/19). The cost is $31.54 (includes tax). We are working with The Winchester Book Gallery, so you get the added benefit of knowing you are supporting a local small business. If you purchase a book, we will have them at the Registration table when you check in. Leslie will be signing books in the morning during registration.


Registrations by check should be made payable to Nonprofit Alliance of the NSV.

Please send the check with the name, organization, contact info, and any special dietary requests for each registrant to:

Nonprofit Governance Symposium
P.O. Box 2391
Winchester, VA 22604


8:00 – 8:30 Registration, Continental Breakfast, and Networking

8:30 – 8:45 Welcome and Introductions

9:00 - 10:00 KEYNOTE PRESENTATION: What Makes Great Nonprofits Great - Leslie Crutchfield, Author, Educator, Trainer, Speaker and Social Impact Consultant

What makes great nonprofits great? The answer is not what you think. Leslie Crutchfield and her Forces for Good coauthor spent four years studying a dozen of the highest-impact nonprofits founded in recent US history, unearthing their secrets to success. Find out what the authors learned in this interactive session designed for nonprofit leaders who seek to create greater social change and maximize results. The presentation centers on the “six practices of high-impact nonprofits” revealed in Forces for Good, and will include a special focus on how local nonprofit leaders effectively apply these practices to achieve deeper impact in their local region.

Leslie Crutchfield: Leslie Crutchfield
Author, social change expert, educator, and executive director of Georgetown
University’s Global Social Enterprise Initiative at the McDonough School of
Business; senior advisor, FSG Social Impact Consultants

Leslie is a leading authority on social movements, systems change, collective impact, corporate social responsibility and shared value. She serves as Executive Director of Georgetown University’s Global Social Enterprise Initiative (GSEI) at the McDonough School of Business. GSEI delivers world-class education, research and actionable cross-sector solutions to create significant social, economic and environmental change.

Leslie’s latest book is the critically-acclaimed How Change Happens: Why Some Social Movements Succeed While Others Don’t (Wiley 2018), recognized in The New York Review of Books for offering “useful guidance for [groups] inspired to take action.” Leslie also is co-author of the best-selling Forces for Good: The Six Practices of High-Impact Nonprofits (Wiley 2007; 2012), featured by The Economist on its Best Books of Year list as “a serious piece of research.” Forces for Good is in its eight printing and is published
in three languages globally. She also co-authored Do More Than Give: The Six Practices of Donors Who Change the World (Wiley 2011) as senior advisor at FSG, the nonprofit social impact consulting firm.

Leslie previously served as managing director and director at Ashoka, the global venture organization for social entrepreneurs. In the 1990s, Leslie co-founded and led a nonprofit social enterprise, which published a national magazine. Leslie frequently lectures at domestic and international events, conducts workshops, and facilitates trainings for cross-sector leaders. She is an Adjunct Professor at Georgetown teaching corporate responsibility in the MBA program, and she offers a nonprofit leadership course on Lynda.com.

Leslie is an active media contributor with commentary in Fortune, Forbes, Harvard Business Review.org, Fast Company, The Washington Post, The Chronicle of Philanthropy, and Stanford Social Innovation Review, and she has appeared on programs such as ABC News, FOX, NPR and PBS.

Leslie has served on the board of SEED Foundation and other nonprofits, and she volunteered with Crossroads Africa in The Gambia. She earned an AB in Government at Harvard University and an MBA at Harvard Business School.

10:00 – 10:15  Break
10:15 – 11:15  Breakout Sessions:
                                  Are You Listening?
                                  Grant Writing 101
                                  Advocacy 101: Effective Communication with Lawmakers
                                  Strategic Planning
                                  Master the Art of Adaptation

11:15 – 11:30 Break

11:30 – 12:30  Breakout Session:
                                     Are You Listening?
                                     Social Media 101
                                     Advocacy 101: Effective Communication with Lawmakers
                                     Strategic Planning
                                     Making the Most of Nonprofit Financials

12:30 – 1:15 Lunch and Networking


What’s Your Mission Impact?

Sponsored by the Association of Fundraising Professionals Tri-State Chapter

Philanthropy and philanthropists are changing. Many of today’s philanthropic investors are looking for opportunities to make substantive change that has meaningful impact. So how will your organization stand out? Join Martha to learn how to create a powerful mission impact statement to engage your best Ambassadors – volunteers and staff alike – who will in turn inspire and energize your philanthropic partners and prospects for transformational giving.


Martha H. Schumacher, CFRE, ACFRE, MInstF, is a philanthropy ambassador, educator, coach, mentor, author and champion. She is President of Hazen Consulting and the Hazen Institute for Leadership Training (HILT), creating global strategies to elevate social impact and philanthropy.

Martha has worked with and within nonprofit organizations for 25 years. Her most recent in-house adventure was leading the Defenders of Wildlife fundraising team for nine years, first as Director of Major Gifts and then as Vice President for Development. Her current and recent clients include American University, AARP Foundation, Best Buddies International, the Library of Congress and National Geographic Society.

Martha is the Association of Fundraising Professionals (AFP) Global Chair, and previously served as AFP/DC Chapter President. She was named Outstanding Fundraising Professional by the chapter in 2006. Martha holds the International Advanced Diploma in Fundraising with Distinction, and the Certified Fund Raising Executive and Advanced Certified Fund Raising Executive credentials, respectively.

Born and raised in Ann Arbor, Michigan, Martha earned her B.S. in Law and Public Policy from Indiana University. With an office in Washington, D.C., she takes monthly Billy Goat Trail “Chick Hikes” in Maryland, and resides in Alexandria, Virginia with her husband Casey and their rescue dog Gage.

2:15 – 3:15   Business As A Powerful Partner panel

3:15 – 3:30  Closing Program

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